Let's hear it for the boys!
Once upon a time men just woke up shaved and then washed their faces with the foam suds! But now many know that soap is harsh and shaving dries out older skin and some even secretly experiment with their partner’s facial products to add moisture. I want to change the perception that skin and body care is just for women and is simple vanity. We should all be doing it if for no other reason than to protect ourselves from the environment we live in!
Luckily the male beauty market is growing fast (estimated to reach up to $81 billion by 2024 according to researchandmarkets.com) with people like Harry styles driving interest from the younger generations. So men wearing nail varnish and makeup is nothing new and was part of the David Bowie days. But skincare was not really something Ziggy Stardust paid much attention to!
The interest in beauty procedures is also growing and I can testify that we have lots for men coming in through our doors. They are very interested in making adjustments that do not look obvious, minor tweakments with Botox, chemical peels and specialist facials being high on the agenda.
Many of our male clients work out and have a regular weight training regime but to accelerate it they like to use EvolveX to boost their efforts. It’s a cliche but when you already follow a good diet and exercise regime, those last few stubborn pounds can fall away with a body contouring treatment. It uses radiofrequency to heat the tissue and fat and then electrical muscle stimulation to contract the muscles. It certainly saves a lot of time in crunches and lunges (depending on where we place the pads).
Morpheus8 RF Microneedling is also popular because it uses radiofrequency to penetrate deep and melt fat. I am proud to say I have revealed quite a few abs with these two methods alone. I get the feeling I have the best job in the world!